Enterprise Web Operations
Content governance and publishing support
Improved editorial workflows, content quality and publishing consistency for high-volume digital properties.
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Work that improves how digital content performs.
These representative project types reflect the web, content, SEO, accessibility and CMS work supported by McC.
Search & Performance
SEO content optimization
Applied content and metadata improvements to increase organic visibility and support clearer user journeys.
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CMS Transformation
Migration readiness and quality assurance
Supported content migration, template validation, link QA and accessible publishing across enterprise CMS platforms.
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Compliance-focused content remediation
Reviewed and improved content for Section 508 and WCAG alignment, including training for content authors.
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Data-informed content decisions
Translated analytics and user feedback into clear priorities for page improvements and ongoing optimization.
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Training
Clear guides for content teams
Created practical CMS publishing guides and SOPs that make complex steps easier for new and experienced authors.
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